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  • Writer's pictureWork Pirates Crew

Why kindness should be part of your business strategy

Updated: Oct 23, 2022

Sakshi Bansal is the guest on episode 3 of our podcast Unf*cking Work - available wherever you get your podcasts.

Sakshi is the world's first UNESCO Kindness Leader, the founder of Project LEAP, a social service project that she established at the age of 17 and firmly believes that kindness must form part of every business strategy.

Listen to the episode 3 of the Unfucking Work podcast to hear more from Sakshi and consider these provocations when it comes to kindness as a core pillar of your business strategy.

"People are four to six times more likely to buy from, trust, champion, and defend companies with a strong purpose."

In the podcast, Sakshi tells us how because of research and trends like this, investors are looking for 'kinder' and 'purposeful' organisations because it demonstrably impacts the bottom line.

77% of consumers believe a company’s leader should embody their brand purpose and mission in their personal life.

People, and that includes employees, are looking for an authenticity like never before. Is that possible? Or even reasonable? How can the way we hire and our workplace cultures support this?

The future of work is environmental, social and governance (ESG).

Employees want an organisation that cares about its employees' wellbeing, has an ethical and transparent leadership and is diverse and inclusive of all people. In the podcast this week, Sakshi suggests employers must embrace and encourage curiosity and opportunities to develop interests as well as skills. And that true equality and diversity at work might mean upending the organisational 'culture' - both the good and the bad.

Follow Sakshi on LinkedIn and learn more about kindness as a business strategy.

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